Over the years of producing Influencer Conference we have settled on a core group of values that inspire and guide us as a company. Our premise is simple. We believe that values, the things we care about and drive our passions are more important that our vocation, the things we do. These values shape the agenda, speakers and audience of each conference.

Explaining mindfulness and why we include it among our core values is pretty easy. During 2012’s conference I remember looking out at the crowd and seeing a sea of blue glowing screens. Laptops, tablets, smartphones all lit up signifying people were firmly plugged in, communicating with someone or something but not actually “in the room”. I was struck by this, because we take great pains to curate an event that would be interesting, thought provoking and beneficial. The audience confirmed their interest by purchasing a ticket, so clearly they agreed. Yet, here we were in a room together and apart. I thought to myself, are people paying attention? Are they listening to the discussion or merely waiting for the next soundbyte to be shared via social media? These questions remained with me post conference and it was shortly thereafter I made a decision to encourage our platform to move to one that emphasized mindfulness. I have practiced yoga and Vedic meditation for a few years and both practices have become increasingly important in how I harness my creative energy and manage stress. Now, that doesn’t mean in order to be mindful everyone has to do either of those two things (though we encourage it!). What we mean by mindfulness, is removing distractions in order to be fully engaged in the present circumstance. As a result, we are now asking that guests refrain from plugging in while talks are in sessions.  The value lies within the room, being present, not outside in the technosphere.

The commitment to mindfulness is a challenge as sponsors and partners partially determine the value of their participation by social media metrics. We respect that. We just don’t agree it is the standard by which we should measure the success of our event. We’ll continue to ask that our guests pour their attention, creativity and uniqueness into the room rather than outside of it.

This year we tackle this topic more in depth with the panel discussion: Present Tense: How Being Mindful Drives Creativity.

You can register here for that talk or any of our other panels via our website here.

And if you want to check out a cool introduction video to Vedic Meditation and it’s benefits take a look at this clip shot by Vedic & Yoga Instructor Light: