Uncategorized

Why if you’re talking about ROI you’re not talking about culture

/

I have been giving this quite a bit of thought over the last few years since I live firmly in the “culture space”. As the curator of a global conference, I spend most of my time attempting to understand the role that culture plays in our collective world. My attempt to do goes hand in hand with my accepting that the definition of culture stands on constantly shifting ground. Culture can mean the art and creativity of a particular community or the social conventions of an organization as well as the larger societal behavioral trends. Each of these, and more, can be relevant when discussing culture. But for simplicity, I am going to focus on culture as defined as the groundswell of music, media, and art forms that people share in a particular place or time. Institutional players, often in the form of brands (notably but not exclusively CPGs), look to gain entry into the culture space, as they believe, rightly so, it will drive consumer loyalty and engagement. Facing a wide range of options, ROI (Return on Investment) is the chosen metric most often used to assign value to a potential project. The reliance on ROI, however, to determine the value of a project is commonplace and I would argue has no place in a conversation about culture.

In my prior life, I spent years working for Goldman, Sachs. I attended business school with a focus on Finance. I left the world of Wall Street, a world filled with all sorts of arcane financial measurement including ROI, only to find myself right back in the same type of conversation in the culture space. When ROI is mentioned more frequently in a music conversation than it is on a trading desk we have a problem. ROI can be a useful measure when comparing one investment alternative (or opportunity) to another but I find it less effective when measuring cultural impact. Ultimately, this is what makes culture so damn frustrating. We intrinsically know culture is important to us but we can’t quite put a finger on why. Brands know they must be in the culture space but very rarely know how to do so effectively. Hence the reliance on co-opting financial measurements for use in a space that is at its most basic human and emotional. Its very nature defies the type of measurement that financial models rely on. So why is ROI thrown about so frequently? The answer is because it’s easy and convenient. If you can assign a measurement (even a flawed one) to a variable it makes your decision making process somewhat justifiable. The dirty secret about ROI, whether in a financial setting or not, is that it is only as good as the inputs that make up the ratio. Additionally one can modify ROI to suit your specific purposes, it all depends on what is included as return and costs. So a measurement that is held up as unassailable it actually quite subjective. Is this the most effective way we have to gauge impact for something as vital as understanding culture and how we interact with it?

Culture is messy, hit & miss, alluring and intoxicating. Culture drives our conversations and often times our passions. It encompasses music, film, visual arts, fashion and beyond. It’s easy to understand why brands would want to play a role in these multiple worlds. What is the best way to accomplish that without being perceived as an interloper? That remains the central debate but whatever the answer I know it does not involve dissecting cultural opportunities with an arbitrary method like ROI.

Throwing Pebbles

Throwing Pebbles

/

“What we would like to do is change the world–make it a little simpler for people to feed, clothe, and shelter themselves as God intended them to do. And, by fighting for better conditions, by crying out unceasingly for the rights of the workers, the poor, of the destitute–the rights of the worthy and the unworthy poor, in other words–we can, to a certain extent, change the world; we can work for the oasis, the little cell of joy and peace in a harried world. We can throw our pebble in the pond and be confident that its ever-widening circle will reach around the world. We repeat, there is nothing we can do but love, and, dear God, please enlarge our hearts to love each other, to love our neighbor, to love our enemy as our friend.”

―Dorothy Day

“We have all known the long loneliness and we have learned that the only solution is love and that love comes with community.”

―Dorothy Day

I have only come to know about Dorothy Day and her work very recently as I began reading “All The Way To Heaven: The Selected Letter of Dorothy Day”. This work traces her writings via various letters over her career as a peace activist, social activist, and theologian. Though some of her opinions might seem dated by our standards (she had strict ideas around family structure and sexuality) what I have been touched by was her unwavering belief that we can change the world we live in for the better. Her beliefs are rooted in her Catholicism but find a more universal appeal in the tent of love and fellowship. The above two quotes embodied these concepts most directly and have stayed with me for days, as I wrestled with them. Love as a societal force has been advanced by revolutionaries as varied as Jesus, Bayard Rustin, Martin Luther King, Jr, Mother Teresa and John Lennon. The love advanced by these (and others) was not in the strictest terms romantic, it was a public love that can be best described as compassion or empathy. This seemingly timeless thread of love as a force of change running through history is beautiful and hopeful. Our hearts are an inexhaustible well with the capacity to love so much, from the mundane to the ascendant surely if properly calibrated we can move the dial on societal ills. The challenges we face as a species are daunting. For those of us who bend toward cynicism the weight of wanting to drive real change but not knowing how can be crushing. Maybe the inequity that seems ever present is the normal way of thing? Is a world that can appear cruel and unfair merely the status quo? Thoughts like these can consume you unless you turn angst into action and the resulting energy toward love and community, a natural extension of compassion and empathy. During Influencer Conference NYC 2012, I moderated a conversation titled Love as Public Policy, which I hoped, would spark a conversation demanding a public policy informed by compassion rather than special interest. We launched a pebble that day, and over the couple of years since that talk have launched a few more. Many organizations and individuals globally who share a commitment toward systemic change are launching their pebbles as well. We do this in the hope of creating a community empowered by love that will form the “ever widening circle” described by Ms Day. Those pebbles, big and small, have the power to become an avalanche and with it create a dramatic shift in how we live and perceive the world around us. So do not scoff at the notion of the transformative power of love. Instead, extend your compassion to all who need it, embrace and keep each other and create the world we want by sheer will.

Diversity: Lip Service Is Not Enough

Diversity: Lip Service Is Not Enough

/

Diversity is a maligned word depending on its use and context. If diversity is being used to describe a set of experiences that can potentially add value then it is almost unequivocally a good thing. Recruiters and companies are constantly touting how much they value candidates that can pull from a host of diverse experiences. Diverse life experiences are also heralded as being part of the makeup for living an “interesting life”. The individual who has climbed mountain peaks, bungee jumped & partied in exotic locales is perceived as having achieved a diverse mix of experiences that make for a potentially eclectic worldview. We can vary on degree, but the idea that this type of diversity is generally positive is clear. Switch the focus to diversity among people, whether via race, gender, sexual orientation, etc. and the slope becomes more slippery. We might agree in some vague notions diversity might be a good thing, but outside of a rainbow colored room, how “good” is it? If various groups and individuals assign a certain level of importance to the principle of diversity how does it happen so rarely? I believe, this disconnect occurs because (1) failure to highlight and promote how diversity adds measurable value in professional, academic and creative circles and (2) disingenuous “champions” of diversity whose agenda seeks to support the status quo rather than upend it.

An honest and effective commitment to diversity requires heavy lifting. It requires that individually or as an organization there is recognition that diversity is not a “numbers game” but a “values game”. If the assumption is that a diverse community makes us smarter and better then it must be part of the DNA of your organization. Values are our guiding principles, and diversity as a value must be baked into the mix of other principles that are deemed important. This will ensure that on all levels diversity is taken into account and is part of the planning, strategy, and execution vital to the success of the organization.

Many so-called proponents of diversity are actually ill equipped or disinterested in contextualizing diversity as a conversation around values rather than representation. I spent the formative years of my post-MBA career working on Wall Street at the arguably premiere firm, Goldman, Sachs. The firm aspired to a diverse workplace but like almost every Wall Street firm (and most of the Fortune 500 as well) fell well short of their ambition. These gaps only widened at the senior level. I remember as a young college student looking up the “Top 10 Blacks on Wall Street” and then my dismay at realizing almost 6 years later virtually no change in that list. The “Highlander Effect” was firmly in place and it was clear the prevailing notion was “there can only be one” when it came to diversity. Some progress has been made but not nearly enough relative to our lip service regarding the importance of diversity. Let’s be clear, Wall Street is an easy scapegoat but across almost all corporate America the story is the same, no one is above critique. Often the supporters of diversity are merely advocating for a few more seats at an exclusive table. In essence, they become a select few invited into the conversation while the underlying system remains unchanged. It would make more sense to question whether the table is worth sitting at in the first place. If the status quo is not prepared, capable or willing to have a conversation that elevates diversity then we risk more wasted energy. We have to build a new “status quo” where those who truly value diversity (in the DNA) are supported. There is evidence across the board that diversity is important if we want organizational optimization, just read here, here and here. If we accept this premise, then lip service not only falls short but also is harmful to the advancement of diversity. It reinforces the self-serving behavior of those who trumpet diversity for the many while solely interested in the diversity of the individual…themselves.

These are remarkable times; transparency and access to information allow us to know more than ever about the people and organizations we interact with. More frequently, people around the world are making values based decisions. They are looking to align their personal choices with others who share their value system. This offers an incredible incentive to advance diversity as a core value and truly move the dial for the type of inclusion that will benefit everyone.

Gatekeepers vs. Gatecrashers: Our Global Theme

Gatekeepers vs. Gatecrashers: Our Global Theme

/

New York, NY – It’s a pleasure to announce the theme for our upcoming global Influencer Conference series. Developing a theme takes time, and countless fits and starts until you land on a concept that “feels right”. In order to accomplish that, the theme must be relevant to all our audience, our partners and align with our values. I think we have managed to do that and much more.

Our theme is “Gatekeepers/crashers: Thriving or Dying?” You can read our descriptive brief here:

The advent of technology and digital media was supposed to herald the end of the age of gatekeepers. The 21st century promised the democratization of communication and access.
Now, almost 15 years into a new century, it begs the question whether that has that truly been the case? Has the power and privilege of gatekeepers subsided or, has the expansion of technology actually had the opposite effect, increasing their reach and power?

For all of the talk of the democratization of the creative process, gatekeepers are more firmly entrenched than ever. How do creators of arts based culture navigate and succeed, as the gates get higher? How do well-meaning gatekeepers connect to and enhance existing cultural ecosystems? We pull the covers back and reveal the true machinations behind culture, commerce and influence by bringing gatekeepers and gatecrashers face to face…a modern day showdown between new age Visigoths and their roman emperor counterparts. 

Friction between gatekeepers/crashers lies at the center of our creative, social, and economic lives. In fact, one could argue as sector and industry designations blur it is more of a challenge to determine who serves which function. In fact, one could argue that at different times and under different circumstances organizations and individuals can wear both hats.

The recent Supreme Court decision of McCutcheon v. FEC and the F.C.C’s flagging interest in protecting net neutrality highlight how precarious the common interest are relative to corporate design. Cultural spaces are not immune as music, film, and other creative endeavors have more participants than ever giving the appearance of democratization even as they wrestle with fewer effective channels to gain traction and attention for their work. Even an artist as prolific as Kanye West feels constrained in his creativity. In an interview with radio/TV Host Sway, Mr. West details the frustration he encounters dealing with gatekeepers. The back and forth between the two men, which is sometimes contentious highlights the yin and yang between creativity, commerce and access. This brought home how important this is. If a globally relevant artist like Kanye is dealing with these issues, what about the rest of us?  In another telling quote Kanye West says this

“It’s mixing creativity with the fight like an athlete. Like it’s okay for the athletes to fight and push it, but they want the creative people to shut-up and be quiet. But these are the people with the real ideas that can actually change, can reorganize, can design cities, can restructure a curriculum, you know, can make life easier. And that’s the part of the game I want to be in: the making life more awesome.” October 28, Los Angeles’ 97.1 AMP Radio

“Creatives” are fighting to be heard, but who are they fighting against (or for), and why? Over the next few months through salons, essays, and finally our global conference we’ll confront the shifting landscape between gatekeepers/crashers across industry and creative disciplines in order to map our collective future.

Welcome to the journey.

This Is a Cliché

This Is a Cliché

/

There isn’t anything here you haven’t heard before. Consider it fair warning that likely there will be no incredible gems of wisdom to be gleaned from this note. A cliché is like an old, familiar blanket we wrap ourselves in to feel comfortable. We take comfort in a maxim that on some level makes sense; it’s been repeated ad nauseam and has become a part of our psyche. It is tempting to dismiss a cliché for those reasons. To do so however, we run the risk of missing some truths that can make for a richer life experience. I want to spend just a bit of time talking about life, death and failure.

“Live each day as if it’s your last. No one is promised tomorrow”. I am not certain those should be combined as one proper quote but we have all heard this (or some version of it) before. It is a cliché. Until it becomes relevant to you. Just yesterday I received news that one of my line brothers passed away. When confronted with the death of someone close it’s amazing how many emotions you process in a short time. Shock, sadness, confusion, and fear all come in ever increasing waves, which leave you disorientated, and searching for answers. Answers that will either never come or will fail to soothe the pain. Over the years I have lost friends to tragic circumstances. It’s always tragic when you are young and bursting with possibilities. It is never easy and each situation carries its own burden, its own weight, and its own terrible uniqueness. I now bear the weight of missed opportunity and a deep abiding regret at not having forged more regular connections with my line brother. A regret intensified by the certain knowledge that it is now too late. I failed to heed the simple lesson of the cliché offered above. I know my time here on Earth is finite but I behave as if it is not. I put things off for a tomorrow that might never come. My failure comes in not pushing harder to make these days sweet even when they appear to be intractably bitter. The bonds between my line brothers and myself were forged twenty-two years ago as young men pledging on Howard’s campus. The challenges and stresses we faced were only overcome because we sacrificed and loved each other as we loved ourselves. We became brothers all those years ago, committed to one another till death but in no way imagining death would claim one of us so soon. Where we once marched as ten we now stand as nine. There are difficult days of mourning ahead. But from the mourning comes new opportunities. There is fondness in the recollection of college days that swiftly pass. There is a chance to embody that cliché and live each day as if it’s your last. To is a chance to strengthen relationships that might have grown weak. To is a chance to forgive past slights to gain a lighter spirit. To is a chance to love each other messily and completely because we are not promised tomorrow but we are here today.

Dedicated to my line brother Snirly “Chuck” Simpson 5-Beta-92

Red Pills Unite! Good Riddance Jedi

Red Pills Unite! Good Riddance Jedi

/

“Try not. Do or do not. There is no try” – Yoda

“You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in wonderland, and I show you how deep the rabbit hole goes.” – Morpheus

The Star Wars series and its accompanying mythos has become one of the most popular and referenced stories in the world. There is scarcely a place where people are not familiar with at least the basics of this world. It is the classic good versus evil story. The upstart, scrappy Jedi warriors are the defenders of all that is good, with high-minded ideals and powers that allow them to use the mystical energy of the Force. The evil, as personified by villain (and then redemptive hero) Darth Vader, use the Force as well but theirs is a twisted art popularly known as the “dark side of the Force”. Since Star Wars ascension into pop culture this language has become the metaphor of choice in describing business culture. Startup culture in particular is attracted by the rebellious, against all odds coda of the Jedi. The “new agey” nature of the Force appeals to those gurus and mystics who are seek answers in the onscreen lessons of Jedi Masters like Yoda and Obi-Wan Kenobi. On the surface, all of this seems harmless. What does it matter if some random entrepreneur describes himself as a Jedi, using his hard won mastery of the Force to create the next dating app? How many people have referenced the above quote by Jedi Master Yoda to focus their energies and push through boundaries? As a self-described nerd and fan of all things Star Wars, I too have been inspired by this fantastic world. I believed being a Jedi would be one of the most amazing things ever. It’s only more recently that I have come to realize I don’t want to be a Jedi. Though portrayed as the heroes in the films, the Jedi actually suffer from deep flaws that contributed to their demise and the downfall of the Republic they were sworn to protect. The Jedi were so assured of the correctness of their position they failed to realize they personified many of the problems they wished to solve. I have now come to realize that the Matrix is a better metaphor for a culture of change that is essential to solve daunting societal issues. The blue pill/red pill dynamic of the Matrix is far more relevant to those who are on the front lines advocating for change and reform in our current structure. In the Matrix, the hero Neo realizes that the entire world he has known is actually a construct of machines. The real world is long dead, the machines have taken over and keep humans in a dream like state where they live lives they believe are real. They do this in order to serve as living batteries plugged into the Matrix providing the machines with power. Very few in the Matrix sense that something is off, fewer still are identified and given the choice that Morpheus gives Neo. Take the blue pill, and remain asleep or take the red pill and enter the “real world”. Taking the red pill and unplugging from the Matrix immediately drops you into a harsh, unforgiving reality where you represent a threat to the very existence of the Matrix.

The Jedi mythology is easy, heroic and by extension seductive. Who wouldn’t want to cast themselves as enlightened monk-like warriors? But with a closer look, those before mentioned flaws are more nagging. The Jedi are the sworn protectors of the Republic. The Republic they are tasked to protect however is crumbing and corrupt. The Jedi spend little time, debating on whether the system they are fighting to protect is worth the effort or whether their considerable talent and skills should be used to build something new. Though they mean well they prop up the existing system and benefit from the status quo. Jedi are dogmatist; their belief system trumps anything else…unless of course it conflicts with their allegiance to the existing power structure. In that case, their belief system is second; maintaining the status quo always comes first.

Contrast the Jedi mythos with the liberated humans in the Matrix. The world of the Matrix is a more realistic portrayal of what life is like for those who are breaking the rules. The rules of the Matrix (the program) run on a set of presets that are meant to do one thing, control the population. Freeing yourself from the Matrix requires 1. Recognition of the existence of the Matrix (even in the abstract) 2. Commit yourself to becoming free from the Matrix (a one way decision) and 3. Commit yourself to building a new system that is wholly incompatible with the existing system. These options are not easy, nor are they glamorous. In fact, they are fraught with danger. The real world is not sexy. It’s dirty, the food is disgusting and your life is under constant threat by those who have a vested interest in keeping the Matrix intact. Sound familiar? Every great idea, every leap forward is a result of either perceiving the world in a different way or being in opposition to the status quo. It is not enough to ask questions, but one must ask the right questions in order to solve serious problems. We need more “red pills” that are committed to examining the very real structural issues of privilege, wealth inequality, gender bias and faux diversity that hold back true innovative progress that benefit all of us. So my choice is to turn away from the Temple, toss away the light saber and grab the red pill. The real world is waiting….

The Myth of Scarcity

The Myth of Scarcity

/

“Life is this simple: we are living in a world that is absolutely transparent and the divine is shining through it all the time. This is not just a nice story or a fable, it is true. ” ― Thomas Merton

There just doesn’t seem to be enough. Enough time, enough money, enough of this, or enough of that. If you’re like most of us, with long daily “to-do” lists, and seemingly endless appointments and obligations it seems as if there is never enough time to do the things we need to. In many ways, we have become conditioned to believe that the things we need most are in short supply. It’s important to address these feelings of scarcity because in turn it will effect how we view the world and our place in it. If we internalize this idea that the things we need are in short supply it supports the current zero sum mentality you find everywhere. Like an oxygen-depleted tank we begin to take short breaths with our very lives. Preferring to hoard for fear of not having enough. A win for you, in the zero sum model, becomes a loss for me. In an environment of perceived scarcity there is no room for collaboration or authentic connection. It is you against me and vice versa. This is a dangerous worldview as it restricts our solutions to real problems to the existing broken paradigm. If we are to make substantive changes to how we construct our perspectives we must address the myth of scarcity.

In reality, resources are not scarce at all. It is our warped perception that makes it appear so. On a macro level, the planet is more than capable of supporting our needs. Waste rather than scarcity is a far more significant problem even with something as serious as our food supply. In the marketing/advertising game, lack of budget (client mandated scarcity) is hardly a problem as global adverting spends reached an all time high in 2012. So if the facts don’t support scarcity then what’s gone wrong? Simply put, our zero sum attitude, fueled by perceived scarcity prevent us from combining intellectual, physical and economic resources for fear of “losing”. If you perceive my success as being opposed to yours how can we partner to create something new that could actually be mutually beneficial.

The world is bountiful and we should view it through those eyes. The things we need to make our lives productive and worthwhile are here in abundance. Love in all its facets, love for each other, love of what we do, love of our potential to create great things are all overflowing. We need only to embrace a different outlook and throw off this notion of scarcity. This single act is not a cure all. But it does allow us to begin to build new processes, new institutions with a clean slate. After all, what is there to be afraid of if there is nothing to lose?

In Each Other We Trust

In Each Other We Trust

/

When I was in business school at Duke University we didn’t talk much about the idea of trust. We emphasized teamwork a ton, and actually the “Team Fuqua” culture was a huge part of my decision to attend school at Duke and I loved every minute. One could say that the idea of a team culture implies a trusting culture. After all, can teammates work effectively if they do not trust one another? Lack of trust between teammates can make it a harder road but it won’t necessarily doom the team to failure. The reality is many teams in academia or in traditional workplace environments are hoisted upon us. We don’t make the choice to team up, so the team whether dysfunctional or not must find a way to produce “something” even if that output is not the potentially best result. My point is that even in a leading institution like Duke, with a strong culture of teamwork doesn’t directly address the concept of trust. This is not unusual as a discussion of values, whether trust, sharing, collaboration, love are not usually front and center in the “alpha-type” construct of business and its training ground, business school.

It is outside of a traditional corporate environment that trust must be one of the most important working facets of any relationship. In fact, it is likely #1. Relationships are ultimately about how we choose to transact with one another. The classic language of “give and take” is a simplistic rendering of a relationship. Beginning a relationship with a foundation of trust has the power to place into motion meaningful actions that will drive the success of that transaction. Too often we think about our transactional future in terms of devices, speed of transfer of data, or the language of contracts. Our transactional future turns most significantly on how we choose to interact with one another. That begins with whether or not we value trust as a key component in our interactions.

Trust is both the easiest and scariest thing one person can do. Trust requires you to be open. If you are open, you must be vulnerable. Our fear of being vulnerable comes from a fear of being hurt, or taken advantage of, or duped. If we confront this fear we will find we have the capacity to be comfortable within our vulnerability and draw strength from it. Trusting becomes an active choice in the faith of other human beings to not harm us. Our transactions can now come from a place of bravery rather than fear providing a much stronger foundation. The old model of transactions is fear based. We enter relationships, thinking about what we have to lose, how can we get hurt, how do we protect against the “down-side”? Trust makes us work to keep the fear at bay. Bad things can and always will happen but it shouldn’t color the way in which we treat one another. In an increasingly fragmented creative world, it should be a core operating strength that smaller organizations work together. Big organizations have the advantage of resources and scale. Smaller organizations should build coalitions of trust in order to create better work and establish better working economies for themselves. Instead smaller organizations often act like serfs toiling on the land of the corporate landowner. At a time in history when our goals have never been more aligned many are resistant to scrapping the old “fear based” ways of working and creating. If we can embrace trust as a starting point to forge a different transactional future we can go a long way toward creating a new normal that is braver than the old.

Feminine Values & Gender

Feminine Values & Gender

/

Each day I feel there are new conversations and opinion pieces that tackle the idea of feminism and what it means to have an inclusive society. I have good friends that do great work in this arena advocating for the inclusion of women and their perspectives in a myriad of fields that currently do not include much diversity. I applaud and support those efforts but I do believe we need to shift the conversation in a different direction. Instead of seeking out representation based on gender we need to focus on representation based on values. The idea of promoting feminine values, among them empathy, collaboration, and sharing, in order to create better institutions is critical to move the world forward to a more inclusive and just future.

When I was a kid my mother had an old saying “Your color isn’t always your kind”. What this simply means is that just because someone looks like you doesn’t mean they are like you. These flimsy shells of different colored skin and boy or girl parts that we obsess about only tell part of the story. They are easy identifiers that we all use to assign group identify and superficial behavioral traits. We must go deeper and establish a link to our values. The beliefs that we hold dear and align ourselves with carry more weight than almost anything else we encounter. It is increasingly important to find, connect and share with those who embody the same values. In the case of feminine values, the challenge is if we triumph only gender we assume that biological similarity will equate to shared perspective. This is not always the case.

The recent work by author/consultant John Gerzema “The Athena Doctrine” researches these values from a global perspective. He interviews men and women who subscribe to feminine values to build coalition and drive change. The work of Leonard Schlain examines our philosophical and cultural history and relationship with femininity in his seminal work The Alphabet Versus the Goddess. Both authors frame their work from a values based construct rather than a gender based construct.

During our upcoming Influencer Conference NYC, we will be discussing feminine values in a conversation titled Embrace the X: How Feminine Values Will Save The World. We invite you to join us in this discussion by registering for Influencer Conference NYC this coming Nov 6th – Nov 8th.

Why Mindfulness

Why Mindfulness

/

Over the years of producing Influencer Conference we have settled on a core group of values that inspire and guide us as a company. Our premise is simple. We believe that values, the things we care about and drive our passions are more important that our vocation, the things we do. These values shape the agenda, speakers and audience of each conference.

Explaining mindfulness and why we include it among our core values is pretty easy. During 2012’s conference I remember looking out at the crowd and seeing a sea of blue glowing screens. Laptops, tablets, smartphones all lit up signifying people were firmly plugged in, communicating with someone or something but not actually “in the room”. I was struck by this, because we take great pains to curate an event that would be interesting, thought provoking and beneficial. The audience confirmed their interest by purchasing a ticket, so clearly they agreed. Yet, here we were in a room together and apart. I thought to myself, are people paying attention? Are they listening to the discussion or merely waiting for the next soundbyte to be shared via social media? These questions remained with me post conference and it was shortly thereafter I made a decision to encourage our platform to move to one that emphasized mindfulness. I have practiced yoga and Vedic meditation for a few years and both practices have become increasingly important in how I harness my creative energy and manage stress. Now, that doesn’t mean in order to be mindful everyone has to do either of those two things (though we encourage it!). What we mean by mindfulness, is removing distractions in order to be fully engaged in the present circumstance. As a result, we are now asking that guests refrain from plugging in while talks are in sessions.  The value lies within the room, being present, not outside in the technosphere.

The commitment to mindfulness is a challenge as sponsors and partners partially determine the value of their participation by social media metrics. We respect that. We just don’t agree it is the standard by which we should measure the success of our event. We’ll continue to ask that our guests pour their attention, creativity and uniqueness into the room rather than outside of it.

This year we tackle this topic more in depth with the panel discussion: Present Tense: How Being Mindful Drives Creativity.

You can register here for that talk or any of our other panels via our website here.

And if you want to check out a cool introduction video to Vedic Meditation and it’s benefits take a look at this clip shot by Vedic & Yoga Instructor Light: 

Load More