The Myth of Scarcity
“Life is this simple: we are living in a world that is absolutely transparent and the divine is shining through it all the time. This is not just a nice story or a fable, it is true. ” ― Thomas Merton
There just doesn’t seem to be enough. Enough time, enough money, enough of this, or enough of that. If you’re like most of us, with long daily “to-do” lists, and seemingly endless appointments and obligations it seems as if there is never enough time to do the things we need to. In many ways, we have become conditioned to believe that the things we need most are in short supply. It’s important to address these feelings of scarcity because in turn it will effect how we view the world and our place in it. If we internalize this idea that the things we need are in short supply it supports the current zero sum mentality you find everywhere. Like an oxygen-depleted tank we begin to take short breaths with our very lives. Preferring to hoard for fear of not having enough. A win for you, in the zero sum model, becomes a loss for me. In an environment of perceived scarcity there is no room for collaboration or authentic connection. It is you against me and vice versa. This is a dangerous worldview as it restricts our solutions to real problems to the existing broken paradigm. If we are to make substantive changes to how we construct our perspectives we must address the myth of scarcity.
In reality, resources are not scarce at all. It is our warped perception that makes it appear so. On a macro level, the planet is more than capable of supporting our needs. Waste rather than scarcity is a far more significant problem even with something as serious as our food supply. In the marketing/advertising game, lack of budget (client mandated scarcity) is hardly a problem as global adverting spends reached an all time high in 2012. So if the facts don’t support scarcity then what’s gone wrong? Simply put, our zero sum attitude, fueled by perceived scarcity prevent us from combining intellectual, physical and economic resources for fear of “losing”. If you perceive my success as being opposed to yours how can we partner to create something new that could actually be mutually beneficial.
The world is bountiful and we should view it through those eyes. The things we need to make our lives productive and worthwhile are here in abundance. Love in all its facets, love for each other, love of what we do, love of our potential to create great things are all overflowing. We need only to embrace a different outlook and throw off this notion of scarcity. This single act is not a cure all. But it does allow us to begin to build new processes, new institutions with a clean slate. After all, what is there to be afraid of if there is nothing to lose?
