Fuqua

When I was in business school at Duke University we didn’t talk much about the idea of trust. We emphasized teamwork a ton, and actually the “Team Fuqua” culture was a huge part of my decision to attend school at Duke and I loved every minute. One could say that the idea of a team culture implies a trusting culture. After all, can teammates work effectively if they do not trust one another? Lack of trust between teammates can make it a harder road but it won’t necessarily doom the team to failure. The reality is many teams in academia or in traditional workplace environments are hoisted upon us. We don’t make the choice to team up, so the team whether dysfunctional or not must find a way to produce “something” even if that output is not the potentially best result. My point is that even in a leading institution like Duke, with a strong culture of teamwork doesn’t directly address the concept of trust. This is not unusual as a discussion of values, whether trust, sharing, collaboration, love are not usually front and center in the “alpha-type” construct of business and its training ground, business school.

It is outside of a traditional corporate environment that trust must be one of the most important working facets of any relationship. In fact, it is likely #1. Relationships are ultimately about how we choose to transact with one another. The classic language of “give and take” is a simplistic rendering of a relationship. Beginning a relationship with a foundation of trust has the power to place into motion meaningful actions that will drive the success of that transaction. Too often we think about our transactional future in terms of devices, speed of transfer of data, or the language of contracts. Our transactional future turns most significantly on how we choose to interact with one another. That begins with whether or not we value trust as a key component in our interactions.

Trust is both the easiest and scariest thing one person can do. Trust requires you to be open. If you are open, you must be vulnerable. Our fear of being vulnerable comes from a fear of being hurt, or taken advantage of, or duped. If we confront this fear we will find we have the capacity to be comfortable within our vulnerability and draw strength from it. Trusting becomes an active choice in the faith of other human beings to not harm us. Our transactions can now come from a place of bravery rather than fear providing a much stronger foundation. The old model of transactions is fear based. We enter relationships, thinking about what we have to lose, how can we get hurt, how do we protect against the “down-side”? Trust makes us work to keep the fear at bay. Bad things can and always will happen but it shouldn’t color the way in which we treat one another. In an increasingly fragmented creative world, it should be a core operating strength that smaller organizations work together. Big organizations have the advantage of resources and scale. Smaller organizations should build coalitions of trust in order to create better work and establish better working economies for themselves. Instead smaller organizations often act like serfs toiling on the land of the corporate landowner. At a time in history when our goals have never been more aligned many are resistant to scrapping the old “fear based” ways of working and creating. If we can embrace trust as a starting point to forge a different transactional future we can go a long way toward creating a new normal that is braver than the old.